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Here we provide the press information and pictures of the exhibition WE LOVE OUR CUSTOMERS for download. The image material is released free of charge exclusively for editorial contributions in connection with the presentation at KUNST HAUS WIEN. Please use in the first place the complete picture and copyright credits. The images provided may not be cropped, overprinted or otherwise altered without prior permission.

WE LOVE OUR CUSTOMERS

Stefanie Moshammer

13.10.22-14.02.23

  • Press date: 12.10.22, 17:00
    We ask for registration under: presse@kunsthauswien.com
  • Press Information

    Women’s hands adorned with pink artificial nails and embellished with logos of luxury brands are seen moving across discarded items of clothing. They haptically explore every detail of the fabric, fondly caressing it. A computerised voice recites digitally generated poems, sustained by words from shopping-haul videos in which consumers showcase their bargain buys. A metallic clothes rack appears alongside, bent out of shape and rendered functionless.

    Stefanie Moshammer’s ongoing series We Love Our Customers toys with our perception of our modern-day consumer and brand culture. The artist humorously and shrewdly examines the way we engage with our clothing and our apparel: somewhere between the traditional and the contemporary, appreciation and mass-produced article, the second hand and fast fashion. Moshammer’s long-term project began in 2018 and continues – site-specific – with each new exhibition. Thus, at KUNST HAUS WIEN, Moshammer is showing new video works, digitally processed fabric collages and site-specific objects.

    Gerlinde Riedl, Director, KUNST HAUS WIEN: ‘The title of this exhibition is not just a declaration of love to our visitors. Stefanie Moshammer has formulated WE LOVE OUR CUSTOMERS as a mandate to art to examine the social and ecological relationships between people and their environment. Her work takes up and redefines the apparent remnants of overproduction. This artistic recycling idea combines very nicely with the fundamental concept of our institution as the country’s first Green Museum.’

    The entire textile manufacturing chain – from resource-draining fibre production to overproduction under precarious working conditions to irresponsible disposal – represents a huge ecological burden. By the same token, garments are social objects that often embody stories and recollections as well as social and cultural meanings. The works featured at the exhibition flirt with this dichotomy of values and the contrast between organic materials and alienated, mechanical set pieces. Industrial roller chains for instance provide the framework for a textile collage of white fabric remnants collected over a period of decades. Computer-generated portraits printed on satin cluster into textile reliefs. They are ‘flawed’ inasmuch as the machine has failed to copy the human face. The artist’s analogue processing of these portraits has transformed them from a binary code into a 3D object shaped by human hands.

    The fashion industry is one of the foremost ecological problem areas of our time: fast-fashion production also entails a loss of value for apparel as a cultural asset. In her works, Stefanie Moshammer takes a playful look at the way we address and interact with the clothes that surround us – and does so by making use of a visual imagery all too familiar to us from the media. The exhibition encourages us to consciously look at the effects of our consumer behaviour,’ says exhibition curator Sophie Haslinger in her analysis.

    Besides digitally generated texts and found-footage videos, Stefanie Moshammer has also used her grandmother’s collection of fabrics as a source material. She playfully brings together the most diverse elements to highlight the absurdity and complexity of the fast-fashion industry. Moshammer’s works function as a visual parody of an obsessive and unthinking consumer behaviour while subtly encouraging us to engage with it critically.

    Curator: Sophie Haslinger

    ABOUT THE ARTIST

    Stefanie Moshammer was born in Vienna in 1988. In her hybrid artistic practice she deploys various media. Besides the photographic image, she works with found material, textile elements and the moving image. After graduating in Textile Design from the Vienna Fashion School, she studied Graphic Design & Photography at the University of Art and Design in Linz and Advanced Visual Storytelling at the Danish School of Media and Journalism. Stefanie Moshammer is the author of three photography books. Her work is published in renowned print and online magazines, and she is the recipient of numerous awards and prizes. Moshammer’s works are exhibited internationally, among others at the Foam Photography Museum Amsterdam, C/O Berlin, Museum of Applied Arts in Vienna, Photo London Somerset House, and Fotografiska New York.

    You can find the supporting program for the exhibition here.
  • Press Pictures

    Credits download here.
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